How to Write a Mission Statement for Special Events

A mission statement reaches the core of the brand and is the guiding principle for the company. When days are challenging and goals seem unattainable, staff can turn to the mission statement for hope and purpose. It can help employees wade through day-to-day decision-making and see how job responsibilities fit into the larger picture. Each staff member is encouraged to post the mission statement in their office space, and it can be to added to all-staff meeting agendas for regular reference.

The statement must answer basic questions: What do we do? Why do we do it? Whom do we serve? What value are we bringing? Also important is: What image is conveyed? The most meaningful mission statements are often the simplest. After a customer reads the vision statement, a dynamic image will form. A few examples are:

A coffee companyTo inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. (Starbucks)

An energy company: To be the global energy company most admired for its people, partnership, and performance. (Chevron)

An online sales company: To be the most customer-centric company in the world, where people can find and discover anything they want to buy online. (Amazon)

Writing a mission statement is an exciting pay for essay reddit opportunity, as it is an anchor that will hold the team together. At a staff meeting, ask team members to brainstorm action words that relate to their positions. The results may be a diverse array of words covering many areas. Next, ask the staff to look for common themes and group related words together. The image of the mission statement will start to form.

Pose the key questions: What do we do? Why do we do it? Whom do we serve? What value are we bringing? What image is conveyed? Taking the words from the brainstorming session and the answers to the questions into account, a mission statement can be created. Ask the group to consider the most exceptional events they have attended, both positive and negative. Perhaps a balloon arch floated away in the wind, or a speaker’s remarks brought an audience to their feet. What was learned from these events? What feelings were evoked as the situation was unfolding?


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